In 2023, after more than 2 years of home workouts and forced isolation, the fitness industry is experiencing a post-pandemic boom. In fact, one survey by the International Health, Racquet, & Sportsclub Association (IHRSA) found 94% of respondents planned to get more active, return to the gym, or start a new membership this year.
But while the post-pandemic boom presents lots of opportunities for fitness professionals, it will also draw plenty of competition. This competitive climate can be daunting for first-timers, but SPENGA franchise owners have nothing to worry about—we’ve been one step ahead of the fitness industry since 2015, and we’ve only built our lead over the past 8 years.
Read on to learn a few ways we help owners get ahead of the fitness industry, or click here to schedule a free consultation with a SPENGA franchise representative near you.
Franchising in the Fitness Industry with SPENGA
The SPENGA system is designed for streamlined start-up, rapid growth, and easy expansion, with comprehensive support, proven processes, and a unique concept that capitalizes on current and future trends in the fitness industry, including:
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The need for fast, all-in-one fitness solutions.
- In today’s fast-paced world, people need to be efficient with their gym time, and the Ride, Rep, Rev WERKout takes just 60 minutes. We also save members time on programming, so they can just show up and WERK, knowing their training was tailored to their unique fitness level and goals.
- In today’s fast-paced world, people need to be efficient with their gym time, and the Ride, Rep, Rev WERKout takes just 60 minutes. We also save members time on programming, so they can just show up and WERK, knowing their training was tailored to their unique fitness level and goals.
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The need for affordable fitness solutions.
- The SPENGA system gives members all the benefits of personal training, yoga, weight lifting, and spin classes for the price of a single membership.
- The SPENGA system gives members all the benefits of personal training, yoga, weight lifting, and spin classes for the price of a single membership.
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The need for senior-friendly fitness solutions.
- According to one study by the IHRSA, seniors will be hitting the gyms hard in 2023, with 69% of surveyed Baby Boomers saying they planned to sign up for memberships this year, and more than 10,000 people turning 65 every day. The best way to get fit after 50, according to the International Journal of Clinical Practice, is with “multicomponent training (MCT), combining endurance, muscle strength and flexibility,” and that’s exactly how we designed the three pillars of fitness, using a blend of spin, strength, and yoga to do it all at once. Not only is our system putting MCT research to practice, but it is made even more senior-friendly with hands-on instruction, scalable exercises, and personalized programming. In short, our system sets you up to capitalize on the “aging of America” and help seniors get more out of their Golden Years.
- According to one study by the IHRSA, seniors will be hitting the gyms hard in 2023, with 69% of surveyed Baby Boomers saying they planned to sign up for memberships this year, and more than 10,000 people turning 65 every day. The best way to get fit after 50, according to the International Journal of Clinical Practice, is with “multicomponent training (MCT), combining endurance, muscle strength and flexibility,” and that’s exactly how we designed the three pillars of fitness, using a blend of spin, strength, and yoga to do it all at once. Not only is our system putting MCT research to practice, but it is made even more senior-friendly with hands-on instruction, scalable exercises, and personalized programming. In short, our system sets you up to capitalize on the “aging of America” and help seniors get more out of their Golden Years.
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The demand for beginner-friendly strength training.
- In a ACSM Health & Fitness Journal survey, US respondents ranked strength training as #2 fitness trend for 2023, and SPENGA is poised to capitalize on it. Strength training is typically one of the least beginner-friendly modalities, requiring knowledge of programming and exercise mechanics, but our hands-on coaching makes it easy to get started, and our memberships save members thousands of dollars in equipment costs.
- In a ACSM Health & Fitness Journal survey, US respondents ranked strength training as #2 fitness trend for 2023, and SPENGA is poised to capitalize on it. Strength training is typically one of the least beginner-friendly modalities, requiring knowledge of programming and exercise mechanics, but our hands-on coaching makes it easy to get started, and our memberships save members thousands of dollars in equipment costs.
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The holistic health movement.
- Nowadays, people are beginning to understand how physical, mental, social, and spiritual health are inextricably linked, and they’re seeking ways to improve holistic health. Our franchise system meets this demand, using a proven Ride, Rep, Rev system that targets all 3 pillars of fitness, while also making time for meditation and mindfulness, and delivering all of these benefits in a positive social setting, surrounded by motivated, like-minded individuals. We also sell nutritional products in-studio, giving you even more ways to meet the demands of customers in pursuit of holistic health.
- Nowadays, people are beginning to understand how physical, mental, social, and spiritual health are inextricably linked, and they’re seeking ways to improve holistic health. Our franchise system meets this demand, using a proven Ride, Rep, Rev system that targets all 3 pillars of fitness, while also making time for meditation and mindfulness, and delivering all of these benefits in a positive social setting, surrounded by motivated, like-minded individuals. We also sell nutritional products in-studio, giving you even more ways to meet the demands of customers in pursuit of holistic health.
By capitalizing on current and future fitness trends, our business model is designed to keep you ahead of the competition with:
- Constant research and continuing education in new fitness modalities, equipment, and business best practices, delivered through our regular corporate coaching, franchisee networks, and annual workshops
- Full support with equipment procurement and upgrades to keep your studio on the cutting edge
- Low CapEx/OpEx to help you survive and thrive through unprecedented times, and maximize your ROI during the post-pandemic fitness boom
- Simplicity of operations and a robust recurring revenue model for low stress, high ROI, and constant cash flow to seize opportunities and reinvest in new technologies
- Full support with modern website design and marketing practices
To date, we’ve helped over 300 owners build successful businesses at the forefront of the fitness industry, and we can do the same for you.
To learn more, click here to schedule a free consultation with a SPENGA franchise representative.
Visit our Franchising Website Find a SPENGA Near You
References
Bouaziz, W., Lang, P. O., Schmitt, E., Kaltenbach, G., Geny, B., & Vogel, T. (2016). Health benefits of multicomponent training programmes in seniors: a systematic review. International Journal of Clinical Practice, 70(7), 520-536.
IHRSA. (2021). Health and fitness consumer data & industry trends before and during the COVID-19 pandemic. The International Health, Racquet & Sportsclub Association.
Kercher, V. M. M., Kercher, K., Levy, P., Bennion, T., Alexander, C., Amaral, P. C., & Romero-Caballero, A. (2023). 2023 Fitness Trends from Around the Globe. ACSM's Health & Fitness Journal, 27(1), 19-30.
