If you have a passion for fitness and the drive to run your own business, now’s the time to make your vision a reality. And the SPENGA franchise family is here to help.
Reviewing industry research from the International Health, Racquet, & Sportsclub Association, today’s post highlights 4 reasons why it makes sense to invest in fitness in 2023.
Read on or fill out our online contact form to request information about the SPENGA franchise system now.
Why join the SPENGA franchise family in 2023?
The fitness industry is thriving in 2023
The health and fitness industry is now valued at over $94-billion, according to a recent CNN report (Benveniste, 2020).
And as people learn more about the mental, physical, and emotional benefits of exercise—and lingering COVID-19 concerns are put to rest—industry revenue will continue to trend upwards.
Research from the International Health, Racquet & Sportsclub Association (IHRSA) bears this out, finding that:
- 94% of people say they plan to get more active, return to their gym, or start a new membership in the future
- Health club member & usage trends indicate sustainable growth over the long term
- Demand for fitness showed strong growth before & during pandemic-induced closures
- Generation Z shows more interest in fitness than any previous generation
- Fitness remains a high priority for Gen X, with one-third of avid health club users coming from this demographic
- 69% of surveyed Baby Boomers indicated that they want to be more physically active in 2023
If you want to capitalize on the fitness boom, the SPENGA franchise family is here to help!
Working in the fitness industry is highly rewarding
As most of our readers will already know, working in the fitness industry is incredibly rewarding. Instructors go home every night knowing they made a difference, helping their clients build strength, vitality, and confidence every day.
But for SPENGA franchise owners, the rewards are even greater.
Why? For starters, our unique Ride, Rep, Revive system combines three essential elements of fitness and helps clients push harder in pursuit of their goals while minimizing the risks of burnout. This approach is extremely cost-effective for clients, allowing them to check all the boxes with a single membership fee, and it really WERKS, so you can feel great about the service you provide to your community.
But the SPENGA franchise family has more to offer than a great WERKOUT. Every SPENGA studio doubles as a welcoming community space that fosters lifelong friendships and deep connections. If you’re interested in creating a hub for community connections, or you draw energy from being surrounded by positive, like-minded people, you’ll love life as a SPENGA franchise owner.
The SPENGA franchise model is highly resilient
“In a year unlike any other, 2020 tested the resiliency and strength of the fitness industry,” states the IHRSA. Social distancing mandates and lengthy lockdown periods put many fitness businesses on their heels, and a staggering 17% of health and fitness clubs closed their doors for good.
But even through unprecedented times, the SPENGA franchise family thrived, maintaining momentum and even earning a place on Franchise Dictionary Magazine’s list of 100 Game Changers in 2020.
Why? Because our system is adaptable—we were among the first to transition to virtual fitness offerings when the lockdowns began, and we’re constantly exploring new avenues, exercises, and equipment—because our system is one-of-a-kind, filling a unique void in the boutique fitness space; and because our system is designed to work with low capital and operational expenditure.
SPENGA franchise owners get full support and proven systems
Whereas most fitness businesses start as perilous solo ventures, SPENGA franchise owners benefit from a proven system and full support every step of the way, with experienced fitness leaders here to guide you with:
- Site selection
- Staff training
- Studio set-up/construction
- Strategic planning
- Recruitment
- Marketing, and more
To learn more about our start-up requirements, simple steps to ownership, and franchise support, fill out our online contact form to request more information.
References
Benveniste, A. (2020, April 1). The $94 billion fitness industry is reinventing itself as COVID-19 spreads. CNN.
IHRSA. (2021). Health and fitness consumer data & industry trends before and during the COVID-19 pandemic. The International Health, Racquet & Sportsclub Association.
